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Fresh nigiri sushi on a wooden board at a Japanese sushi counter
Interest Hub

Sushi in Japan

Your map to sushi in Japan: the complete guide, the seven types explained, the best counters in Tokyo, conveyor-belt kaitenzushi, and omakase for beginners.

Read guide → 23 July 2026 · 2 min read
A beginner's guide to omakase in Japan
Practical Guide
A beginner's guide to omakase in Japan
What omakase is, what it costs, the etiquette, and how to book a chef's-choice sushi counter in Japan — without the anxiety.
23 July 2026 · 3 min read
Best sushi in Tokyo: where to eat, from ¥1 belts to Ginza counters
List
Best sushi in Tokyo: where to eat, from ¥1 belts to Ginza counters
Where to eat the best sushi in Tokyo — from ¥1 conveyor belts and Toyosu market counters to an approachable Ginza classic.
23 July 2026 · 3 min read
Conveyor belt sushi in Japan: a first-timer's guide to kaitenzushi
Experience
Conveyor belt sushi in Japan: a first-timer's guide to kaitenzushi
How conveyor belt sushi works in Japan — touch-screen ordering, plate-colour prices, and the best kaitenzushi spots in Tokyo.
23 July 2026 · 4 min read

Where to start

Find your path through Japan.

Four doors. Pick whichever matches the trip you're imagining.

First time in Japan?

JR Pass, eSIM, money, etiquette — the boring-but-essential stuff, in one place.

Plan a trip

Ready-made itineraries

7, 10, 14-day routes — classic, off-beaten, food-led, slow travel.

Browse plans

Explore by region

Kanto, Kansai, Chubu, Kyushu, Tohoku, Hokkaido — pick a pin on the map.

See map

Explore by interest

Food, onsen, anime, hiking, temples, photography — follow what pulls you.

Browse interests

Right Now · July

Worth visiting in July.

Mountain-climbing season opens, summer matsuri, beach season begins.

Climbing Mount Fuji: routes, season, and what it actually takes
trail_guide

Climbing Mount Fuji: routes, season, and what it actually takes

9 min read
Minoh Falls with autumn maple leaves above the basin
Destination

Minoh Falls

5 min read
Aomori Nebuta festival giant illuminated warrior float in night procession
Interest Hub

Japanese Festivals (Matsuri)

3 min read

Latest articles

Types of sushi explained: nigiri, maki, sashimi and the rest
Practical Guide

Types of sushi explained: nigiri, maki, sashimi and the rest

23 July 2026 · 4 min read
The complete guide to sushi in Japan
Practical Guide

The complete guide to sushi in Japan

23 July 2026 · 3 min read
Walking the Kumano Kodō: a practical pilgrimage guide
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Walking the Kumano Kodō: a practical pilgrimage guide

21 July 2026 · 8 min read
Kamikōchi hiking: from the valley floor to the Japan Alps
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Kamikōchi hiking: from the valley floor to the Japan Alps

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Yakushima hiking: Shiratani Unsuikyo vs. the Jōmon Sugi trek
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Yakushima hiking: Shiratani Unsuikyo vs. the Jōmon Sugi trek

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Magome to Tsumago: the complete Nakasendo trail guide
trail_guide

Magome to Tsumago: the complete Nakasendo trail guide

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